Your cart
Close Alternative Icon

News

Rolex at Baselworld 2019: New Editions of Iconic Models

Rolex at Baselworld 2019: New Editions of Iconic Models
Every year the public is eager to know what Rolex will have in store for Baselworld, and is rarely disappointed. The most famous watch brand in the world always has a couple of tricks up its sleeve. In this article we will guide you through the most important Rolex news presented at Baselworld 2019. Continue reading

An introduction to Baselworld 2019

An introduction to Baselworld 2019
Every year watch enthusiasts have a fixed appointment with the spectacular Baselworld fair. Although the International Exhibition of Fine Watchmaking (SIHH) is probably more luxurious and elegant, nothing can compete with the size and scope of Baselworld. However, in recent years this fair has been the subject of criticism: both exhibitors and visitors have accused Baselworld of not being in step with the times. Among the shock due to the fact that some major brands have retired and the growing competition from smaller but more active fairs around the world, Baselworld now has to give its best.  Continue reading

The Race to Make the Thinnest Watch

The Race to Make the Thinnest Watch
Until some time ago, Bulgari was known above all as an Italian brand dedicated to the production of luxury jewelry. Many have ignored its role in other areas, a problem that has also affected the watch's department of the brand. The Italian fashion house wanted to capture the attention of lovers of precious timepieces, proving to be able to produce models as refined as its exquisite jewelry collection. Bulgari has therefore done what many brands (and people) would do to attract more attention: it has launched a challenge. Continue reading

What is an automatic watch and how does it work?

What is an automatic watch and how does it work?
Most mechanical watches on the market are equipped with automatic recharging: whoever owns one, therefore, just has to remember to wear it regularly. But how can an automatic watch recharge itself "by itself"? And if it is not used often, is it necessary to store it in a watch winder? Are there other things to keep in mind? Continue reading

Brief History of the SIHH

Brief History of the SIHH
You have probably never been to SIHH: otherwise you belong to a very exclusive circle. With its regular cadence in January in the city of Geneva, this is the first major watch-making fair of the year, in which several luxury brands exhibit their latest creations. Until 2017, however, it was an event closed to the public and only commercial partners and the press could access it (today visitors are also allowed, but only during the last day of the event). Continue reading

What is a tourbillon and how does it work?

What is a tourbillon and how does it work?
It's small, thin and rotates constantly: we're talking about the tourbillon. But how does it work and who invented it? As in the other articles of this series, also this time we will answer your questions in a simple and clear way. Continue reading

What is an in-house movement?

What is an in-house movement?
From time to time the watch industry may appear to be an end in itself, operating in isolation from the rest of the world. This is clearly demonstrated by the discussion on "manufacturing" movements. No one can explain with certainty what these movements are made of, which is why it is difficult to formulate an exact definition. Are manufacturing movements just another example of disproportionate marketing? Or do they really add something more? A question almost impossible to solve, but we'll try. Continue reading

Are watches really a good investment?

Are watches really a good investment?
Only a few objects can excite us like watches. We use them every day, they are functional, they express our personal taste and often we establish an emotional bond with them. All these aspects can explain the happiness we experience every day when we wear one on the wrist.
But the money we invested also reflects our state of mind regarding a particular timepiece. Continue reading

New Longines Models at Baselworld 2018

New Longines Models at Baselworld 2018
On the occasion of Baselworld 2018, Longines decided to give a new touch to the HydroConquest collection. A modified version was introduced with a familiar air but boasting some very successful changes in design and materials. Continue reading

Top 10 Watches: The Biggest Watch Icons

Top 10 Watches: The Biggest Watch Icons
The terms "iconic clocks" and "cult clocks" are used to describe those timepieces in circulation for several decades, which have become real landmarks in terms of style and design. They are timeless classics that have undergone few changes over the years, most of which are only minor changes in appearance and caliber. Continue reading